Marketing is not easy. That’s why it’s so expensive. Could you write anything on that billboard that would be worth the billboard and the paint? For me, that would be difficult.
If we drop the assumption that the text on the billboard should be able to monetize: could we write something interesting or beautiful? Could we paint a picture up there?
Or would the best solution be to tear the billboard down?
I honestly don’t know.
He was like an enormous billboard announcing nothing but himself. He was clearly living from his reputation and not from anything he might have achieved lately.
His achievement was exactly this: he was creating a reputation out of thin air.
He was neither a good friend, nor good at his job, nor did he look any good nor did he have any exceptional brains.
By Detlef.
He acted as if he was the greatest guy in the world and no one dared to contradict, because it was such a monstrous lie carried out with so much verve that you did not want get into its way.
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